Posts tagged with "BUSINESS IN INDIA"



Making India Easy · 04. April 2020
Marketers new to business in India are often confused by the fact that India is too large a market to reach through a single distribution network. India should be treated as, at least four different zones for supply chains to work. This treatment makes it strategically difficult for global businesses to build structured relationships with distributors and vendors in India. Challenges of Distribution Networks in India Back in 2012, Apple CEO, Tim Cook had opined how, despite India’s promise,...
Making India Easy · 04. April 2020
If you’re not planning on expanding your business in India, not only are you missing out on economies of scale, you also run the risk of stagnating and losing relevance to your customer. Business expansion in India essentially means acquiring newer customers. Why Business Expansion is an Effective Growth Strategy New customers increase demand for your goods or service. The larger your customer base the greater the leverage you earn in negotiating with your suppliers. You can than ask for...
Making India Easy · 17. October 2019
According to a recent report by the International Monetary Fund (IMF), India has once again emerged as the fastest-growing major economy in the world—tying with China. Its projected growth rate for the current fiscal year is 6.1%. The IMF’s World Economic Outlook (WEO) released on Tuesday suggests that India’s economy is doing far better than other countries. The projected growth rate of 6.1% by IMF for 2019-20 is consistent with the Indian Monetary Policy Committee’s forecast. “The...