Making India Easy · 23. January 2022

Business to business or B2B sales refers to a sales model in which one business sells its products and services to another. The B2B sales involve greater risks and require a thorough market-driven strategy due to the higher price points, complex process, and multiple channels. The difficulties become even more intricate in emerging economies like India, China, Russia, and more, owing to their dynamic market structure and ever-growing competition. Therefore, most B2B sales firms currently...